In a discussion or interview with a proper bride, she will most probably ask you "What gives you unique? " or "Why should I hire you instead of another wedding planner? " Saying you are detail-oriented and this will give her a "magical day" will not be enough, brides have complained that wedding planners say these very things.
You need to take the time to assess your performs and services and know how should you be answer this question, even before a bride asks.
To assist you with your assessment, here are 5 ways regardless if you are unique:
1) Your experience
It's not only years of experience associated with counts, it's also among those experience that you experience. For example if you've spent a few years working as an event designer on your Event Planning firm, interned with a florist who does the high-end weddings close to you, worked as a bridal consultant held in a bridal boutique, traveled extensively and are doing destination weddings, or coordinated your entire weddings for your school. Or, maybe you were in management and still have experience negotiating contracts in addition to the leading teams. These are all experiences can it be unique to you and therefore of benefit to the brides into the niche.
2) Your education
Not folks have taken the time in addition to the invested the money to have an event or wedding planning certification by a reputable association or corporation, so if you deliver, let potential clients can be certain this. Or, if you have completed a program in blossom design, hospitality and getting somebody to cook, or interior or getting a great look design, you have valuable practical knowledge and unique skills which are helpful to brides.
3) Your connections
Brides covet the names of high-quality vendors, which is why you need to develop a wide service provider. You don't want giving specific vendor information large before a bride will probably be your client, but you can market the fact that you have good relationships in case of vendors, have access to fabulous venues time frame negotiate good rates is in it, if these things are true an individual.
4) Your services
If you offer mentionened above previously other planners may don't, for example, if you created services that you know brides in your niche need that who else offers. Or, if if you are intending weddings that follow the proper tradition or culture which may be important to the brides in your niche, these services builds you stand out or planners.
5) Your customer service
If provide your brides full in order to you via phone, creating or email. If you will be making customized checklists for this option, if you offer them a personal assistant on their reception, anything you do that goes far beyond what is expected this other wedding planners won't offer, are unique problems.
Once you have a listing of your unique qualities exactly how they benefit brides, go ahead until a bride asks you with them, incorporate the information in some website, blog and false marketing efforts.
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