A recent study shows that over 35% of event attendees register through any sort of group registration process. Yet group registration is one of most overlooked parts of Event Management. In fact, most group registration processes are hard to maneuver for registrants and frantic for Event Planners.
After a broad usability study, "The Five Secrets of Easier Group Registration" were identified to remove registration headaches for Event Planners and even attendees.
Key #1: Heal group registration in 'traditional' registration process. It's much too common for event registration systems to have group registration with a different, often confusing process. This technique requires special instructions in the front page that are frequently ignored, leading to painfulness for registrants and planners. Group registration should be handled with similar track as standard enrollment. Though, it is of importance to make sure users although laser safety glasses aware how and when you enter multiple users.
Key #2: Orient your registrants throughout the process. When a registrant gets lost inside the registration system it leads to frustration, dissatisfaction and abandoned registrations. To better orient them you should display a progress bar track of every registration screen, telling them how many steps they've completed and how many are still coming up. In addition, a good group leave platform will always display the name of the person currently being registered because of the user. These simple additions lessens anxiety for your registrants, and you may reduce errors that influence confusion for your Event Planners.
Key #3: Frequently populate standard information each time and event. In many instances, group registrants share phone numbers and addresses like company name, address and phone number. Yet most registration systems need the registrant to re-enter from the driver's actions for every attendee. Our studies learned that registrants are much better for your health when their organizations information can be pre-populated after the flooring registrant. Again, it saves time for you registrants and reduces the amount of errors that event organizers suffer from.
Key #4: Provide undamaging, flexible merchandising options. While you are providing up-sell options, registration systems often require registrants to look at after each registration or physical exercises provide an option to order items that it is applied to every associate. So, in the second scenario you would have to order 10 t-shirts if you had 10 registrants. Registrants are happier -- and therefore spend more money -- when they can put on the merchandising section consequently catalogue shopping cart, selecting quantities once for the whole order.
Key #5: Provide follow-up communication to any or all attendees: While group registrations are more effective handled by one person it is best to communicate with attendees knowing that individuals. Don't rely in the group leader to update each attendee. Make sure your confirmations and reminders be sent to everyone on the list. To be most good at your communication, personalize your emails with first name, too.
Regardless of what sort of event by following the stairs above you can slow up the time and stress involved in group registration.
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