5 Things Event Planners Have to find out Before Going Green

Sustainability is here to stay. So what information do Event Planner's have to find out before making the deal with 'Go Green'? Read on in order to discover what our top 5 prospects are:

1. Many shades of Green

First of all, you need to understand there presently exist many shades of environmentally friendly. i. e. people differ expectations of what exactly classifies as 'green'. While one client are already satisfied using recycled press, another may demand a complete stage set built associated with sustainable material. Ensure that you try your research and learn what ethics and values are very important to your client as well as key stakeholders, and ensure furthermore meet their needs.

2. People are not mind readers

If you tend to go green, you must carry out it known! Be likely to include this fact dwelling event marketing. Show your stakeholders what you're doing to be more greener and in what way being more sustainable is of worth for them! But make certain you follow it through. Based on the Drum, 81% of consumers place bodyweight on what companies go about doing rather than what they are.

3. Prices of premium green products are decreasing

A major obstacle for most companies during the past has been the extra cost associated with the green products. Well great news is, there are already some green products regarding the alternatives - act like branded paper products. A 2009 Mintel critique forecasts 19% growth reminiscent of green products by 2013 based on this factor, making project to go green more economical and attainable.

4. Keep in mind benefits

There are various features about going green. Some individuals include; - Reduced environmental impact - Cost savings - Competitive advantage / promotional benefits - Stakeholder fulfillment. Bottom line - going green has economic, cost saving, environmental and social facets.

5. Process makes remarkable!

When going green it is crucial you establish commitment. Make realistic guidelines / goals and objectives (eg. all of our events in 2010 will use recycled jobs blasts bags) and communicate these intends to your staff and stakeholders.

In quick, it is a known point that the events industry can be usually criticised for it's tendency to waste. Therefore it is inevitable that the deficiency of sustainability is becoming as opposed to a trend for the human industry, but rather a necessity.

It seems that green is the new black. By being enviromentally friendly, you are not only ensuring the reliability of our planet, but that of our profession.

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